It is quite difficult for several ladies to work after getting married. Due to family responsibilities and cultural norms of becoming a home-maker. However, these three ladies have broken the stereotype and are part of this project where they work for themselves besides having to shoulder a mountain of responsibilities. Reusable bags are eco-friendly and the materials of the product are adaptive to all kinds of printing, which is the major marketing strategy for selling. Apron’ making materials is being prepared by Mrs. Anju. The first phase of canvas items production is complete.
– Women Empowerment
– Financial freedom
– Skill upgrading
– Youth engagement
Mrs. Samina and Mrs. Sanikala are a part of this project while, in terms of marketing these will be sold with of these ladies along with other women with potential to sell. Designing of the canva items with floral images and selling across of the materials with the support of the women group is ongoing at present.